“Who Is Yvon Chouinard? The Soul Blueprint of the Reluctant Businessman”
Yvon Chouinard is the climber who made gear because he needed it, found himself running a billion-dollar company, and at eighty-three gave the entire company to the Earth. This is the biographical reading of the soul whose name encodes the enduring yew tree and the chorus of living things — read through three traditions, written as a personal letter.
